What is world-class service? It is the talk of many in service industries but the reality of few. World-class service will greatly exceed service expectations on a consistent basis. When a client is provided with world-class service, it often becomes a legendary experience that is retold to others in a form of free publicity that cannot be bought. Guld will break down the attributes of world-class service and show by example how in most situations, it’s the customer’s buying experience that will determine your reputation more than the products or services you sell.


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(6.75% sales tax for NC residents)

What People Are Saying

  • Michael Guld was the keynote speaker at the Retail Merchants Association First Friday Forum breakfast meeting. This program titled "Providing World-Class Service At The Local Level" really delivered. The audience left with specifics on how to exceed clients’ expectations and elevate themselves into the world-class category. His presentation was so jam-packed with red hot ideas that I thought the bulb on the projector was going to explode from displaying so many powerful concepts in such a short period of time. If you've never heard Michael speak, then you are truly missing out on one of the most engaging and enlightening presentations. I have since received many thanks from those in attendance.”

    Jenny S. Price VP Membership / Event MarketingRetail Merchants Association
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