When The Going Gets Tough In Business
You’ve heard all the headlines … You’ve seen all the headlines … “consumer confidence down, retail sales stagnant, stock market declines and the possibility of worldwide recessions.” Not exactly [...]
Recruitment: Number Two Priority
The financial textbooks refer to employees as human capital. The management textbooks label employees as human resources. However, the most successful companies treat employees as human beings. [...]
The Triple Win of Cause Marketing
“We know we can do well by doing good,” said Louis Gerstner, Jr. while Chairman of American Express Travel Services, the company widely credited with coining (and trademarking) the term [...]
Provide World-Class Service on the Local Level
Today’s business environment is becoming increasingly complex and competitive due to globalization, new technology, increasing product proliferation, brand erosion, market segmentation, consumer [...]
Effectively Manage Your Multi-Tasking Day
Do you sometimes feel as though you’re on a treadmill in your professional life? You were coasting along comfortably at a “five” setting, yet the speed just bumped up to 10. While you may be [...]
Your “Top 10” Trigger of Growth
Increase the size of your customer base – use a combination of sales, marketing and PR to develop new business. Decrease your attrition rate – one of the fastest (and cheapest) ways to grow your [...]
Go For The Gold: Sales Lessons Learned From the Wide World of Sports
Few sports spectacles were as exciting as watching the 2008 Summer Olympics in Beijing! Millions tuned in around the world as Michael Phelps shattered previous Olympic records to become the [...]
How to Thrive…Not Just Survive in Today’s Market
Given all the disruptions in the broadcasting industry there is now more competition than ever before for consumers’ ears, eyes, heart, mind and discretionary dollars. However, for those [...]
